Marium Waqar

Marium Waqar is an accomplished digital marketing professional with extensive experience in leading marketing strategies for notable brands across various industries. Currently serving as a Digital Marketing Manager for Vuse at BAT since February 2018, Marium specializes in digital strategy, e-commerce, influencer marketing, and social media. Previous roles include Area Category Manager and Area Brand Manager at BAT, Senior Brand Manager at Bank Alfalah Limited, and Brand Manager at Abbott, where Marium effectively managed several consumer healthcare brands. Additionally, Marium has a strong foundation in digital strategy and business development from positions at JWT Pakistan and LOWE & RAUF, where significant achievements included winning major accounts and developing innovative marketing strategies. Marium holds a BBA in Marketing from the Institute of Business Administration and has foundational education from The Lyceum School and Springfield School.