Matthew Hanwell

Matthew Hanwell possesses extensive experience in digital marketing and conversion rate optimization, currently serving as the CRO Manager at BAT since September 2021. Prior roles include CRO Lead at Jet2.com and Jet2holidays, Digital Product Owner at Plusnet, and Product Marketing Lead at Pharmacy2U Ltd. Matthew has also held positions as Digital Marketing Manager at PureGym and Albemarle & Bond Holdings Plc, where responsibilities included content creation for online properties. Matthew began their career as a Digital Development professional at Safestyle UK and gained early experience as a Student Representative at Northumbria University, focusing on event organization to attract prospective students. Additionally, Matthew worked as an Information Governance Officer at NHS Barnsley. Matthew earned a BA Hons in Business with Marketing from Northumbria University in 2011.