Mauricio Lara

Mauricio Lara is an experienced executive with a strong background in marketing and sales across various regions, particularly within Latin America and Europe. Currently serving as General Manager for Mexico and Area Director for LATAM North at BAT, Mauricio has previously held the position of Vice President of Marketing and Sales for LATAM North. Prior roles include General Manager for France and various marketing director positions at Unilever, focusing on dressings, spreads, and retail sectors. Mauricio's career began at British American Tobacco Mexico as a Senior Brand Manager and includes extensive experience with Unilever in brand management for Knorr and Lipton Ice Tea. Mauricio holds a degree from Instituto Tecnológico y de Estudios Superiores de Monterrey, earned between 1995 and 1999.