Miruna Harcau

Miruna Harcau is an experienced marketing professional with a strong background in strategic planning and brand management. Currently serving as a Campaign Strategic Planning Manager at BAT since January 2019, Miruna leads the development and execution of cross-channel marketing campaigns. Previous roles include Area Brand Manager for VFM & Aspirational Premium and Modern White & Vapour Brand Manager for CES markets, where Miruna focused on brand strategy implementation and market monitoring. Additionally, experience includes positions as an Account Manager for Geometry Bucharest and Mercury 360, as well as a Small Business Owner at WHY KNOT EMBROIDERY since January 2023. Miruna holds a Master’s Degree in Advertising and a Bachelor's Degree in Public Relations, Advertising, and Applied Communication from the University of Bucharest.