Moemen Elhamalawy

Moemen Elhamalawy serves as the General Manager for Saudi Arabia at BAT since October 2024. Previously, Moemen held the position of Head of Marketing for the Middle East, North Africa, and Turkey at Amazon from September 2022 to September 2024. Prior to that role, Moemen was the Regional Head of Marketing (CMO) for Turkey, Middle East, and Africa at Henkel, managing the Beauty Care division and achieving significant market share and profit growth. Moemen's experience spans over 15 years in various leadership roles at notable companies including Procter & Gamble, where contributions included substantial growth in market share and profitability for multiple product categories. Moemen holds a Senior Management Program degree from IESE Business School and a Bachelor’s degree in Communications and Electronics Engineering from Cairo University.