Natalia Kojoukhova

Natalia Kojoukhova is an experienced executive currently serving as VP and Regional Head of Consumer Experience and Capabilities for Asia Pacific, Middle East, and Africa at BAT since October 2020, where responsibilities include driving digital transformation across the region. Prior to this role, Natalia was the Regional Director of Digital at Mattel Asia Pacific, leading digital turnaround strategies for notable brands. Experience also includes significant positions at ZALORA Group, where Natalia launched and managed ZALORA Marketplace in Hong Kong, and as the Director/Founder of an ecommerce startup, greenruby.me. Earlier in the career, Natalia worked as a Freelance Consultant/Project Manager at Sonic Consulting, managing various supply chain projects, and began professional endeavors at Accenture and Celestica. Educational qualifications include an MBA from INSEAD and a B.Comm. (Honours) in Business Information Systems from Ryerson University.