Omar Vazquez is an experienced professional in data and analytics, currently serving as the Head of Data & Analytics and IDT Corporate Lead for Western Europe at BAT since January 2016, having previously held roles including IDT Corporate and Data & Analytics Manager and IDT Marketing & Innovation Manager for the South Europe Area. Additionally, Omar serves as an Associate Professor of Digital Business at ESIC Business & Marketing School since September 2019. Prior experience includes IT Project Manager at Capgemini, where responsibilities included the delivery of significant projects for Santander and BBVA, and various technical roles within the Santander group across different countries. Omar holds multiple certifications, including SCRUM Master and PMP, and earned a Computer Science and Software Engineering degree from Universidad de Oviedo.
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