Rob Allan

Rob Allan currently serves as the Global Head of Cross Category CX Strategy and the Global Head of Marketplaces, Quick Commerce & Owned Retail Stores at BAT, where responsibilities include developing a global retail operations strategy and enhancing financial performance across over 1,000 stores. Prior to BAT, Rob held senior operational roles at Starbucks, contributing to a significant operating system launch across EMEA and implementing strategies that improved customer experience and sales growth. Earlier experience includes leadership positions at The White Company and DECATHLON FRANCE, where Rob successfully managed retail operations, introduced innovative retail concepts, and achieved substantial revenue improvements. Rob holds a Bachelor of Arts in Communication Studies from Sheffield Hallam University.