Sarah Richter

Data & Analytics Consultant at BAT

Sarah Richter is an experienced professional in digital analytics and measurement solutions, currently serving as the Director Measurement Solutions at crealytics since August 2022. Prior to this role, Sarah held various senior positions, including Chief Client Officer and Director of Customer Success and Product at Adtriba GmbH, and Director Customer Success in Marketing Analytics at Exactag. Sarah's career includes leadership roles focusing on data-driven solutions, such as Digital Analytics and Attribution, and strategic consulting for diverse industries. Additionally, experience as Lead Google Analytics and Senior Digital Analytics Consultant at FELD M involved managing key accounts and implementing comprehensive analytics strategies. Sarah began their career as a Web Analyst at ABOUT YOU GmbH and holds a Bachelor's degree in Business Economics from Leuphana University of Lüneburg.

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