BACP
Adam Pollard has extensive experience in marketing and leadership roles. Adam currently serves as the Head of Marketing & Engagement at BACP, where Adam oversees a team of over 30 colleagues and is responsible for the development and implementation of marketing strategies. Adam also has experience as the Interim Chief Operations & Membership Officer, overseeing various departments and staff. In the past, Adam founded and served as CEO of The Willoughby Book Club Ltd, the UK's largest book subscription service. Adam has a Bachelor of Arts in Business Studies from Nottingham Trent University and has completed a course at CIM | The Chartered Institute of Marketing.
BACP
The British Association for Counselling and Psychotherapy is the professional association for members of the counselling professions in the UK. Counselling changes not just the lives of individuals, but of families and communities. Our desire for social justice determines everything we do and guides our relationship with our members and the public, as well as commissioners and government. It’s why we champion the counselling professions as a viable, and increasingly evidence-based choice for people. We know counselling works. We’re alongside our members throughout their careers and put them at the heart of what we do. We understand their needs and support them in making a positive difference to the mental wellbeing of their clients. We do this by promoting and facilitating research to produce trusted best practice, and by providing a robust framework to ensure the profession follows and adheres to the highest possible standards that protect individuals seeking therapy. As a result, we help the general public, individuals and commissioners make better, more informed choices about the provision of counselling, and continue to raise the ethical and professional standards of the profession.