Paulette Parry

Paulette Parry serves as the Director of Marketing for BC Liquor Stores LDB since November 2008, overseeing various aspects including instore marketing, social media, mobile app development, and brand positioning across 197 stores. Previous experience includes serving as President at WestCoast Communications, where Paulette developed and launched nine successful ecommerce sites, and as Vice President of Marketing at Pivotal Partners Inc., contributing significantly to e-commerce strategy and customer retention. At Pharmasave Drugs (National) Ltd., Paulette excelled in brand development and strategic planning. Earlier roles included President at WestCoast Communications and Vice President Account Director at McKim/BBDO Advertising, providing strategic marketing direction for diverse clients.