Zoë Patko

Zoë Patko is an accomplished marketing professional with extensive experience in the cannabis and e-commerce sectors. Currently serving as the Director of Marketing, E-commerce and Customer Care - Cannabis Operations at BC Liquor Distribution Branch since February 2021, Zoë plays a pivotal role in managing one of the largest cannabis distribution networks in British Columbia. Prior to this position, Zoë provided marketing consulting services at Callista Consulting, developed marketing strategies as a Marketing Manager at Zenabis, and contributed to digital marketing efforts at Monark Group and LMI Technologies. With a strong foundation in marketing management and a focus on innovative strategies in dynamic environments, Zoë is also pursuing an Associate Certified Coach designation with the International Coaching Federation. Educational credentials include a Bachelor's degree in Marketing Management and a Certificate in Cannabis Career Training from Kwantlen Polytechnic University.