Silvia Prado

Silvia Prado is a seasoned communications professional with extensive experience in marketing and brand management. Currently serving as Regional Head of Communications Europe for the British Council since November 2011, Silvia oversees the development of communications strategies aimed at enhancing brand awareness and customer satisfaction. Key achievements include the creation of transmedia campaigns, insight-driven customer strategies, and the establishment of strategic partnerships. Prior to the British Council, Silvia held various prominent positions at Coca-Cola Iberia from April 2003 to August 2011, including Integrated Marketing Platforms Manager and Brand Communications Manager, where notable contributions were made to brand positioning and public relations efforts. Educational qualifications include a Master's degree in Marketing and Commercial Management from IE Business School and a Bachelor’s degree in Advertising and Public Relations from Universidad Pontificia de Salamanca.