Allina Koutsoura

Allina Koutsoura is a seasoned marketing insights and reporting manager at British Gas since August 2018, where model-based insights are presented to support data-driven decision-making and optimise media campaigns. Previously, Koutsoura served as an analytics consultant at IRI, overseeing GSK's Marketing Mix Modelling Programme and coordinating analytics projects to ensure timely and high-quality results. Koutsoura has a strong background in econometric analysis, having worked in various roles including econometrics analyst and statistician, with experience in diverse industries such as consumer goods and scientific research. Allina holds an M.Sc. in Econometrics & Management Science from Erasmus University Rotterdam and a B.Sc. in Statistics from Athens University of Economics and Business.