Daisy Gouveia

Daisy Gouveia is an experienced Performance Marketing Manager with a strong background in paid search and channel strategies across various industries. Currently serving at British Gas since August 2023, Daisy previously managed performance marketing for The Body Shop in the EMEA region, focusing on driving sales in multiple countries, including Germany and Spain. Additional roles include leading paid campaign strategies for Perfumes&Companhia in Portugal and managing acquisition channels for Itaú Unibanco, the largest bank in South America. Daisy's career began at McCann Worldgroup, where proficiency in PPC for Mastercard was developed, and earlier experience includes a digital marketing internship at Wunderman for Dell. A graduate of Universidade Anhembi Morumbi with a Bachelor’s degree in Advertising and Communication/Marketing, Daisy is well-versed in tools such as Google Ads, Facebook Ads, and Adobe Analytics.