Sarah Choudhry

Sarah Choudhry is an accomplished marketing and innovation leader with a diverse background in strategic product development and brand management. Currently serving as the Director of Innovation, Product Development and Delivery at the British Heart Foundation since July 2021, Sarah has previously held key roles at Direct Line Group, where responsibilities included overseeing B2B marketing strategy and proposition development, and at BT, where Sarah was instrumental in marketing strategies for the BT and EE brands. Notably, Sarah has extensive experience in launching new products and repositioning existing brands, including successful campaigns for Sharwood's and Hovis. Sarah holds a BA(Hons) in History from the University of Cambridge.