Sarah Joy Newton

Sarah Joy Newton is an experienced consultant and founder of Amethyst Connect Ltd, a company dedicated to supporting clients with public procurement and tender success in the healthcare sector since September 2016. With a strong background in nursing and medical sales, Sarah has established valuable relationships within the NHS, offering services such as tender preparation, market access, and sustainability strategies. Additionally, Sarah serves as the Sustainability Programme Lead for the British In Vitro Diagnostics Association, guiding members on meeting Net Zero and Social Value requirements. Previous roles include National Account Manager at Kebomed UK Ltd and Senior Territory Manager at Codan. Sarah's career began in nursing at Birmingham Heartlands Hospital and Bristol Children's Hospital. Academic credentials include studies at the University of the West of England and Heartlands Hospital.