British Red Cross
Sami Wannell has extensive experience in digital fundraising and engagement, currently serving as the Senior Digital Engagement Experience Manager at the British Red Cross since March 2011. Previous roles at the organization include Digital Fundraising Product Owner and Analytics Lead, where responsibility included tracking and reporting, and Senior Digital Fundraising Officer, focusing on analysis and web development. Earlier positions involved core fundraising activities such as email appeals and social media support. In addition to work at the British Red Cross, Sami held a volunteer role at The World Development Movement and served as Welfare Officer at Warwick University Students Union. Sami’s educational background includes a Master’s degree in Mathematics from the University of Warwick and a Level 4 Data Analyst Apprenticeship from Cambridge Spark.
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