Sam Lush

Sam Lush (Colabuono) is an accomplished professional with extensive experience in sales and strategic management within the beverage and confectionery sectors. Currently serving as the Category and Shopper Strategy Director at Britvic plc since July 2018, Sam oversees various sales channels and drives commercial strategy. Prior to this role, Sam held multiple positions at Mondelēz International from September 2010 to June 2018, including responsibilities as Account Director for ASDA and Sainsbury’s, where management of key product portfolios, people management, and strategic planning were key focuses. Sam's educational background includes a First Class BA Hons degree in Modern Language Studies from the University of Nottingham.