Simon Marsden

Simon Marsden is a marketing professional with extensive experience in the retail and consumer goods sectors. Currently serving as Marketing Controller for Pepsi at Britvic plc, Simon oversees the commercial aspects of the brand's re-stage program. Previous roles include Head of Category Strategy and Head of Shopper Strategy & Insight at Britvic, as well as founder of Transform Retail Consulting Ltd, where Simon collaborated with brands to implement sustainable strategies. Additional experience includes key positions at Tesco, where Simon contributed to category development and management across various departments, and earlier roles at ITIM Associates, Dixons, Wickes, Iceland Foods, and Wm Morrison Supermarkets, focusing on supply chain management and retail strategy. Simon has a proven track record of driving growth, optimizing customer strategies, and leading teams.