Thomas Platford

Thomas Platford is an experienced professional in business insights and category strategy, currently serving as the Business Insights Manager at BRITVIC PLC since May 2017. In this role, Thomas manages relationships with continuous data agencies and provides key market insights to support category and commercial teams. Previously, Thomas held positions as Category Strategy Manager and Consumer Marketing Manager at Henkel, where responsibilities included developing category strategies and managing internal and external relationships. Earlier experience as Senior Client Manager at Nielsen involved overseeing major FMCG accounts and delivering strategic analyses. Thomas holds an MSc in Marketing Communications and a BA in Business and Marketing from Manchester Metropolitan University.