Magdalena Włochacz

Magda Maria Haidelmayer (née Wesolkowska) is a Principal at Anthropology in Design Consulting, a Toronto-based ethnographic research and design strategy consultancy, since July 2008. With expertise in cultural anthropology, Magda focuses on ethnographic and participatory research to provide actionable insights for organizations. Previous roles include Associate Strategist at in-sync Consumer Insight, where contributions were made to innovation and branding strategy, and faculty positions at Ontario College of Art & Design, University of Montreal, and Concordia University, reflecting a strong academic engagement in design and anthropology. Magda's early career involved significant consulting for various large-scale community projects and directing research initiatives at the Society for Arts and Technology. Educational achievements include an M.Sc. in Anthropology and a B.Sc. in Biology, along with extensive coursework in design and interdisciplinary studies.