Allie Cook has a diverse work experience spanning multiple roles and companies. Allie began their career in 2002 as a Shift Supervisor at CVS Caremark Corporation. Allie then worked at Hibu from 2010 to 2015, where they advanced to the role of Associate Campaign Analyst. During their time at Hibu, they managed over 300 digital advertising campaigns and developed expertise in Google AdWords and Google Analytics. From 2015 to 2016, they worked as a Search Analyst at CMI/Compas, managing multiple search engine marketing accounts. Allie then joined Goodway Group in 2016 as a Digital Media Trader, where they played a key role in developing media recommendations for campaigns, managing campaign performance, and troubleshooting technical issues. Most recently, Allie Cook worked at BrkThru, starting as a Media Trader and progressing to the role of Media Trader Supervisor before becoming the Director of Media Services in November 2021.
Allie Cook holds a Bachelor's degree in Marketing, which they obtained from Strayer University in 2010. Allie then pursued a Master of Business Administration (MBA) in Marketing at the same university, completing it in 2014. In addition to their formal education, Allie Cook has obtained certifications in Bing Ads, Facebook blueprint, Google Adwords, TradeDesk Programmatic from The Trade Desk, Inc., and Twitter Flight School.
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Brkthru
We founded Brkthru in 2017 with a focus on what we believe to be missing in our industry – SERVICE. We’re a close-knit team of nearly 150 highly experienced marketing, media and digital media professionals who care about our clients, their business and their media campaigns. Our clients are full-service advertising agencies, media agencies, and brands themselves. Either way, we’re always referred to as the digital team. We have a proven track record of running successful digital media campaigns for local, state, regional and national brands in nearly every B2C and B2B vertical and industry. Brkthru team members work remotely from across the country. Ours is a fast-paced and exciting environment where employees require minimal direction, are dedicated, and embrace the vision, goals, and core values of the company – Caring, Trust, Positive Attitude, Communication and Contribution. Employees are encouraged to provide input and share ideas and are very open to both giving and receiving feedback and training.