bro
Helle Bro has had a diverse range of work experience throughout their career. Helle is the CEO and founder of bro, a company that focuses on organizational consulting, traditional communication, and behavioral design. Helle also serves on the Board of Representatives at Forenet Kredit and as a Board Member at Diakonissestiftelsen. Helle has worked as a part-time lecturer at Copenhagen Business School and has been a member of the Advisory Board for developing study programs in business communications. Helle is a member and board member of VL - The Danish Management Society and serves on the Advisory Board for Børns Vilkår. Helle has held positions as the Chairwoman of the Bank Council at Spar Nord and as the CEO of bro blog, Denmark's most read communications blog. Additionally, they are the owner of The Nudging Company and a member of the Network for Executive Women.
Helle Bro's education history begins with their attendance at Frederiksborg Gymnasium from 1986 to 1989, although the degree name and field of study are not specified. Helle then pursued a cand.mag degree at Københavns Universitet (University of Copenhagen) from 1991 to 1998, focusing on Danish language and Psychology.
In 2022, Helle Bro enrolled in CBS Executive Fonden, where they are currently studying in the Bestyrelsesuddannelsen program, which covers the areas of ownership, board work, and corporate governance.
Additionally, Helle has obtained certifications in different areas. Helle is a Certified Hogan-practitioner from Advanced People Strategies, a Certified MBTI-practitioner (Myers-Briggs Type Indicator) from OPP, and they have a DiSC certification, although the institution is not provided.
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bro
We combine communication, organisational development, and behavioural design. We study how to make people act on their good intentions, and we design solutions and messages which bring about that behaviour. What do we do at bro? Communication is not orders to be shouted from a meeting room on the tenth floor. It is a complex phenomenon involving people, who act irrationally and have opinions about everything. It can be extremely annoying, but that is the reality. At bro, our focal point is always the people who are at the centre of it all. Those who will be affected by the changes and messages that we help our clients create. We achieve the best results when we combine our organisational understanding and communication skills with our insight into human behaviour, which defines and permeates all actions and processes. Every single one! Look at wearebro.dk/blog og wearebro.dk/cases, if you would like to know more about us and our approach.