Jim Goins

Jim Goins has a diverse work experience in the field of creative design and management. Jim started their career as a Graphic Designer at DICK'S Sporting Goods in 1996 and progressively advanced to higher positions within the company. As a Senior Creative Designer, they collaborated with the Creative Director and Senior Creative Designer of Softlines to develop new processes and creative solutions. Jim also worked as a Creative Design Supervisor, where they supervised a team of designers and coordinated with marketing, merchandising, production, and copy teams to achieve desired objectives. As a Creative Design Manager, they managed all print projects, including the development of corporate branding guidelines and the supervision of creative teams. Jim then joined Golf Galaxy, a multi-channel golf specialty retailer, as a Creative Design Manager to lead the re-branding and creative evolution following their acquisition. Jim subsequently returned to DICK'S Sporting Goods as a Creative Design Manager, overseeing various advertising projects, such as grand openings, catalogs, and special projects. In their most recent role, Jim joined Broad River Retail d/b/a Ashley Homestore as a Creative Manager, where they created and implemented an in-house creative team and transitioned all creative operations from agency partners to the in-house team. Jim strategized, conceptualized, and created promotional campaigns to strengthen the Ashley HomeStore and Broad River Retail brands, collaborating with marketing and creative teams. Jim has extensive experience in print advertising, outdoor media, direct mail, digital advertising, and in-store graphics.

Jim Goins obtained their high school diploma from Freedom Area High School between 1979 and 1983. Jim then pursued a degree in Commercial Art and Design at Beaver County Vocational Technical School from 1981 to 1983. Subsequently, Jim attended the Art Institute of Pittsburgh from 1983 to 1987, where they earned a Bachelor's degree in Visual Communications.