John VC Weller

Chief Innovation Officer at BroadLume

John VC Weller has a strong background in the flooring industry, with a focus on digital technology and marketing. From 1998 to 2007, they worked as a Sales Manager at Mohawk Industries. In 2011, they co-founded a company and built a team of web developers, graphic designers, SEO/SEM specialists, and digital sales consultants. Under their leadership, the team increased productivity by 600% and built over 400 websites in a six-month period. They also became a Google partner and delivered over 10 million visitors to their customers' websites. In 2019, they joined FloorForce as the Chief Innovation Officer, where they provided digital marketing and technology solutions to flooring retailers, manufacturers, and distributors. John VC then moved to Broadlume, formerly AdHawk, in 2020, where they continued their role as Chief Innovation Officer and helped redefine the way flooring is bought and sold.

John VC Weller attended Riverside High from 1980 to 1982, where they studied Tennis and earned a degree in Tennis. John VC then attended Pinecrest High School from 1983 to 1984 but did not pursue a specific field of study. Finally, they attended East Carolina University from 1985 to 1990, majoring in Industrial Technology.

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