Broken Heart Love Affair
Sweetha Mahendran is an accomplished marketing professional with extensive experience in brand management and account supervision. Currently serving as Brand Lead / Account Supervisor at Broken Heart Love Affair since December 2021, Sweetha has managed high-profile clients including Burger King and Princess Margaret Cancer Foundation. Prior roles include Account Executive and Account Coordinator at the same company, as well as experience at Lifelong Crush and MONLOVE, where skills in account coordination and marketing were developed. Additionally, Sweetha contributed to digital marketing efforts at TEDxToronto and managed client subscriptions at Globe and Mail. Sweetha holds a Bachelor of Business Administration with a focus on Marketing and International Business from Simon Fraser University.
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Broken Heart Love Affair
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Broken Heart Love Affair. We are in love with an industry that’s constantly crushing our fragile hearts. It’s exasperating. It’s demoralizing. It can hurt so much. But, we push through. We know what is possible, what greatness feels like. Maybe it’s all very romantic, but we’ve all been there before. We’ve seen with our eyes and felt with our own hearts just how a simple and powerful idea can transform people, solidify communities, and build markets. How it can excite some of the most cynical of industry people and inspire the most jaded of clients. It can make icons of mere mortals. There’s a magic in the potential that stirs our passion. It’s a drug we chase every day - to make everyone love advertising as much as we do; we love the heartache. It’s a love affair that none of us are willing to walk away from.