Bronco Wine Company
Coe Hawkins currently serves as the Head of Procurement and Sourcing at Bronco Wine Co. since June 2025. Prior to this role, Coe was with Blue Diamond Growers from April 2013 to November 2024, holding various positions including Sr. Director of Procurement & Global Sourcing, where Coe developed a 14-member global team and initiated the Grower Connect Marketplace. Coe's earlier experience includes a tenure as Director of Procurement & Sourcing at Save Mart Supermarkets, where integration of procurement operations from Albertsons was successfully achieved, and various procurement roles at Albertsons Companies, where Coe advanced from Buyer to Procurement Manager. Coe holds a Graduate Certificate in Strategic Negotiations from the University of California, Davis, and completed a graduate program at the W. P. Carey School of Business at Arizona State University.
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Bronco Wine Company
{Dedicated to crafting quality wines, providing value to our customers, and continuing to improve} Founded in 1973 by Fred T., Joseph S. and John Franzia, Bronco Wine Company is a family-owned winery committed to growing, producing and selling the finest quality wines of the highest value to our customers. Bronco Wine Company’s diverse family of brands is sold in over 90 countries worldwide in addition to being distributed throughout the United States. Bronco Wine Company has become a major vintage varietal wine source to the California wine industry and is currently the fifth largest winery and the largest vineyard owner in the United States. Our quest for quality begins with vineyard development and continues to grow into areas such as brand marketing and national distribution, brand development, research and development and premium bulk wine contracts. Bronco Wine Company is vertically integrated, from the vineyard to the table, focused on crafting wines for the American table.