Michael McCamish

Vice President Web Marketing And Technologies at Brookdale Senior Living

Michael McCamish has a diverse work experience in digital marketing and web development. Michael started their career at Marfac Inc. as a Web Developer and Online Marketing specialist from 2000 to 2001. Michael then worked at LTC Consultants as a Graphic Designer and Web Developer, where they played a key role in cutting production costs by 250% through the adoption of CD/DVD training courses.

After that, McCamish joined Acxiom Direct as an Interactive Producer, designing and developing websites and emails for clients such as Harrah's Entertainment and Wyndham Hotels. Michael achieved double-digit increases in email click-through rates and conversions for these clients.

In 2005, they transitioned to VF Corporation as an E-Business Analyst, launching numerous B2B and non-program websites and implementing GUI standards to improve conversion rates. Michael also worked at Gaylord Entertainment as a Manager of e-Commerce Marketing, directing digital marketing activities for GaylordHotels.com.

McCamish then joined Oreck Corporation as the Director of Marketing & eCommerce, leading digital marketing activities for Oreck and Oreck.com. Michael later moved to TTI Floor Care North America as the Director of Digital Marketing, overseeing website development, marketing strategy, and customer experience for the Oreck, Hoover, and Dirt Devil brands.

Currently, they are the Vice President of Web Marketing and Technologies at Brookdale, where they lead a high-performing team responsible for digital strategy, customer experience, website development, content strategy, SEO, marketing, and analytics. Michael has successfully executed web strategies, including a site restructure that resulted in triple-digit increases in leads.

Throughout their career, McCamish has demonstrated expertise in driving dynamic and personalized digital experiences, achieving measurable results, and leading successful digital marketing initiatives.

Michael McCamish attended Belmont University from 1989 to 1995, earning a BBA degree in Music Business/ Marketing.

Links

Previous companies

VF Corporation logo
Oreck Corporation logo

Timeline

  • Vice President Web Marketing And Technologies

    August, 2021 - present

  • Senior Director, Web Marketing & Development

    April, 2015