Lauryn Mueller

Lauryn Mueller is a seasoned digital marketing professional with extensive experience in media strategy and execution. Currently serving as the Manager of Local & Retail Paid Media at Brooks Running since October 2020, Lauryn previously held roles at Initiative as a Senior Media Strategist and Media Strategist specializing in digital activation. At Initiative, Lauryn was responsible for the comprehensive strategy and execution of multi-channel media plans. Earlier career stages included positions at PartnersCreative as Assistant Media Planner and Media Coordinator, where Lauryn was involved in research, planning, and optimizing paid media campaigns. Educational credentials include a Bachelor’s Degree in Marketing and a Bachelor's Degree in Business Administration and Management from The University of Montana - College of Business.