Broward College
Lucerito Silva is an experienced professional in customer relationship management and enrollment processes, currently serving as the Customer Relationship Management Administrator at Broward College since October 2020. In this role, Lucerito has been instrumental in implementing Salesforce solutions, overseeing marketing cloud initiatives, managing campaign activities, and providing end-user training. Previously, Lucerito held positions as a College Recruiter and Senior Business Development Manager at Global University Systems, where responsibilities included developing recruitment strategies and managing teams across Latin America. Prior experience at Hult International Business School as Associate Director of Enrollment involved overseeing undergraduate enrollment and marketing for Central America and the Caribbean. Lucerito holds a Bachelor's degree in Communication Arts from Florida International University and an Associate of Arts in Mass Communication from Miami Dade College.
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