Natalie Crighton

Natalie Crighton is an experienced digital marketing professional with a strong background in utilizing data and analytics to enhance campaign performance across paid media channels. Currently serving as a Digital Marketing Manager and previously as a Digital Marketing Analyst at Brown Bag Marketing, Natalie has demonstrated expertise in configuring CRMs like HubSpot and Salesforce, developing lead scoring processes, and providing personalized account support. Previous roles include Marketing Specialist at JMT Consulting Group and various positions within The Helping Hand Project, Inc., where leadership and fundraising skills were honed. Natalie holds a Bachelor's degree in Communication Studies from the University of North Carolina at Charlotte and a Graduate Certificate in Digital Marketing from Northwestern University - Kellogg School of Management.