Brown-Forman
Alejandra Alvarez is an experienced marketing professional with a strong background in brand management and strategic marketing across various sectors. Currently serving as Senior Brand Manager for Jack Daniel's Trademark and Ready-to-Drink Partnerships at Brown-Forman since January 2021, Alejandra has previously held key positions such as Global Marketing Manager at The Absolut Company, where notable achievements included the successful Malibu lead market workshop in Spain. Additional roles include Marketing Manager at Pernod Ricard, Head of Brand at Hussle Official, Senior Brand Manager at Energizer, and Brand Manager at Pacific Brands, demonstrating a consistent track record of exceeding revenue targets and executing successful marketing campaigns. Educational qualifications include a Master's degree in International Business & Commerce from the University of Sydney and an Advanced Marketing Summer Course at Columbia University.
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Brown-Forman
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For over 150 years, Brown‑Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Tennessee RTDs, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma‑Cutrer, Finlandia, Chambord, and Fords Gin. Brown‑Forman’s brands are supported by approximately 4,700 employees and sold in more than 170 countries worldwide.