Carla Martinez Schettini

Carla Martinez Schettini is an accomplished marketing professional with extensive experience in brand management and product innovation within the spirits and consumer goods industries. Currently serving as a Senior Brand Manager at Brown-Forman since June 2023, Carla previously held the position of Innovation Brand Manager at Ron Diplomático, where leadership was demonstrated in the strategic planning and management of the company's non-rum brand portfolio across multiple key markets. Carla's background includes roles as Brand Manager and Jr. Brand Manager at C.A. Ron Santa Teresa, as well as experience at Bimbo de Venezuela and Ogilvy & Mather, focusing on brand strategy, digital campaigns, and client management. Carla holds an MBA in Corporate Communications and Advertising from Universidad de Palermo and a Bachelor’s degree in Social Communication from Universidad Monteávila.