Crystal Peterson

Crystal Peterson is the executive vice president, chief inclusion and global community relations officer for Brown‑Forman and joined the Executive Leadership Team in 2022.

In this role, Crystal is responsible for stewarding the company’s progress and performance against its diversity and inclusion ambitions and realizing the full value diversity creates for Brown‑Forman’s employees, partners, and communities. She also leads Brown‑Forman’s commitment to enriching its communities, especially its hometown of Louisville, Kentucky. Crystal also serves as president of the Brown‑Forman Foundation.

Since 2012, she has held multiple human resources leadership roles at Brown‑Forman partnering with global production, North America, and Latin America. Crystal is currently the ally committee co-lead for BUILD, the employee resource group dedicated to identifying exceptional African American talent, enhancing the Black experience, and serving the communities.

Prior to joining Brown‑Forman, she held human resources roles with increasing responsibility at Insight Communications and Doe-Anderson. Crystal holds a Bachelor of Science in marketing from Xavier University.

Crystal resides in Louisville, Kentucky, with her husband and two children.