Dirk Sass

Dirk Sass boasts a robust career at Brown-Forman since May 2004, where Dirk currently holds the title of Vice President, Commercial Director for the Emerging International Division, overseeing regions such as Asia-Pacific, Africa, Latin America, and Global Travel Retail/Duty-Free. Previous roles at Brown-Forman include Vice President, Commercial Director for the International Division, Vice President and Chief of Staff for Europe/Asia Pacific, and Area Director for France and Germany, where Dirk was instrumental in establishing a distribution company in France. Dirk Sass also served as Managing Director for Germany, leading the transition to Brown-Forman Deutschland GmbH, and has held multiple management positions prior to joining Brown-Forman, including roles at Dole Fresh Fruit International, Ltd and Ferrero. Dirk Sass holds an MBA in Marketing and Innovation Management from Kiel University.