Eduardo Larrea Bravo

Eduardo Larrea Bravo is a seasoned professional in logistics and demand planning with extensive experience spanning over three decades. Currently serving as the Director de Logística at Brown-Forman since May 2008, Eduardo has previously held key positions including Gerente de Logística at Casa Herradura, where significant improvements in distribution and service levels were achieved through network re-engineering. Eduardo's career also includes roles at PepsiCo, Gatorade Mexico, AT&T, and Industrias Mexicanas UNYSIS. A strong educational background is supported by multiple diplomas from esteemed institutions, including ITESO Universidad Jesuita de Guadalajara and Tecnológico de Monterrey, along with a degree in Industrial Engineering from Universidad Autónoma de Guadalajara.