Elaine Pires is a seasoned professional with extensive experience in the travel retail sector, currently serving as Sr Manager LAR and Global Lead for Cruise & Airline Channels at Brown-Forman since July 2011. In this role, Elaine oversees brand development across over 200 outlets in the travel retail landscape of the Americas. Previous roles at Brown-Forman include America's Key Account Manager and Travel Retail Territory Manager, where responsibilities encompassed managing accounts in multiple territories, including the U.S., Caribbean, and Mexico. Prior to joining Brown-Forman, Elaine held positions at Cantu Wine Import as Brand Manager and La Pastina as Marketing Manager, along with earlier experience at Expand Group Brasil S/A and as a Marketing Analyst. Educational qualifications include a Women Leadership Program at Yale School of Management, a postgraduate degree in Marketing from FGV, an MBA in Strategic Market Management from FGV, and a Bachelor's in Social Communication with a focus on Advertising from Estácio.