Valerie P. Morse

Valerie P. Morse is a seasoned professional in consumer insights and market strategy, currently serving as VP Global Insights Director at Brown-Forman since December 2021. Prior to this role, Valerie held the position of Senior Director, Global Strategic Insights & Business Intelligence at Carters Inc. from April 2019 to November 2021. At Columbia Sportswear Company from March 2016 to March 2019, Valerie designed and implemented Global Consumer Segmentation across multiple brands and countries. Valerie's extensive experience also includes roles at Bacardi, where responsibilities encompassed global consumer insights and brand strategy, and Unilever, focusing on Dove Global insights. Valerie began the career at Affinnova and The PERT Group, establishing a strong foundation in project management and client services. Valerie earned a BA in Communications from the University of Connecticut.