Ariane Boulanger

Ariane Boulanger currently serves as the Manager of Global Retail Experience Strategy at BRP, a position held since April 2011. In this role, Ariane leads the development and deployment of consumer engagement strategies, focusing on building an engaging multichannel content strategy and overseeing various marketing initiatives, including media planning, digital and social strategies, as well as research and budget management. Prior to this, Ariane held several roles at BRP, including Global Retail Environment and Training Manager and Global Marketing Manager for Can-Am Off-Road, where responsibilities included coordinating advertising efforts and managing brand communication strategies. Earlier experience includes serving as a Sales Coordinator at RDS and internships in marketing and sales at Petro Canada, Enterprise Rent-A-Car, and Station de ski Mont Sutton. Ariane holds a Bachelor Degree in Marketing with a profile in sales from Université de Sherbrooke, complemented by education at Cegep de Granby and Massey Vanier.