Genevieve Cloutier

Genevieve Cloutier has had a diverse and extensive work experience. Genevieve started their career at Ansell as a Marketing Project Manager, where they developed marketing plans and advertising campaigns for LifeStyles condoms. Genevieve also analyzed consumer and market intelligence to drive insights and developed promotions and sponsorship agreements.

Genevieve then worked at Blueline/Rediform, Inc. as a Brand Manager, where they designed strategies for new market segments, introduced new products, and deployed promotional campaigns.

Following that, they joined TOPRING as a Market Development Director, where they actively participated in strategic planning, developed marketing strategies, and promoted the Topring brand to increase customer loyalty.

Genevieve then transitioned to BRP, where they had multiple roles. As a Senior Analyst in Global CRM, they implemented and maintained a central database of clients and prospects, developed segmentation, and defined key performance indicators. Genevieve then became a Manager in Global CRM, where they developed a center of excellence and automated touch point programs based on BRP's customer lifecycle. Genevieve then became the Manager of Global Marketing Intelligence, where they developed the mission, strategy, and governance of the department and built the operational model.

Overall, Genevieve Cloutier has demonstrated strong expertise in marketing strategy development, market research, CRM, and project management.

Genevieve Cloutier completed a Graduate Microprogram in Business Intelligence Strategy from the Université de Sherbrooke in the years 2014 to 2016. Prior to that, they obtained a Bachelor of Business Administration with a specialization in Marketing from the same university. In addition to their academic qualifications, they have also obtained certifications in "Les tendances du marketing numérique" from LinkedIn and "Developing Effective Business Presentations" from PREZEXPERT Inc. The specific year of obtaining the second certification is not provided.