Brussels Expo
Benjamin Geraerts has a diverse range of work experience in various companies and roles. Benjamin started their career at Abercrombie & Fitch in 2011 as a Brand Representative, where they worked until 2016. In 2015, they co-founded Icon Agency and has been involved in the company since then. In the same year, they also joined Simply Better as a Project Manager until 2018. In 2020, they became the Head of Sponsorship at Brussels Expo until 2022 when they were promoted to the position of Head of Partnerships & Hospitality. In 2021, they joined Les Ardentes Festival as the Head of Hospitality, and later in 2022, they took on the role of Head of Sponsorship & Hospitality. Benjamin Geraerts has a strong background in sales, partnerships, and event management.
Benjamin Geraerts attended EPHEC from 2013 to 2016, studying Marketing. In 2013 and 2014, they also attended Ichec Brussels Management School to obtain a Diplôme en gestion commerciale. Prior to that, from 2002 to 2009, Benjamin attended "Institut secondaire Notre Dame des Champs" in Brussels, where they earned their BAC.
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Brussels Expo
Brussels Expo is the ultimate venue for all public events and fairs organised in the capital of Europe. Thanks to its historic facilities of more than 115,000 m² of event space in 12 halls, Brussels Expo offers a range of activities from hosting all types of fairs, exhibitions and events (including shows and concerts in the specially-equipped Hall 12) to the development of its own leisure events (such as the Arena5). Its outstanding location to the north of Brussels, the Atomium and excellent access are advantages which attract more than 5 million visitors every year. Moreover, the Heysel site is now destined to become one of the leading economic attractions of the Brussels Region in the coming years.