Cassie Barth

Cassie Barth currently serves as a Specialist in Membership Service & Events at BSE Global, a position held since June 2023. Previously, Barth worked as a Group Sales Coordinator and Inside Sales Representative at the same company. Experience includes participation in the Kelley Sports Industry Workshop from March 2021 to June 2023, where collaboration with E15 Group was key in developing a contactless POS system for sales at Banker’s Life Fieldhouse. Barth also interned with the New York Yankees for the Pinstripe Bowl, enhancing pre-game operations, and held a marketing/brand internship at MARCOLIN U.S.A. EYEWEAR CORP., where a digital catalog for multiple high-end brands was created. Additional marketing experience includes an internship with Indiana University Athletics, contributing to a multi-channel promotion plan that increased event attendance, and volunteering for NCAA events to support operations and fan engagement. Barth holds a Bachelor of Science in Marketing from Indiana University’s Kelley School of Business, with a focus on digital and social media business applications, business analytics, and sport marketing and management.