Sheerin Salimi

Sheerin Salimi serves as the Vice President of Communications for BSE Global, leading communication efforts for the Brooklyn Nets, the 2024 WNBA Champion New York Liberty, and Barclays Center. Prior to this, Sheerin held key roles at Nike, including Director of Global Storytelling Communications, where notable achievements included directing the global communications plan for the FIFA Women's World Cup in 2023 and overseeing Nike's 50th Anniversary campaign. Experience also includes serving as the Global Brand, Sponsorship & Product Communications Director at Visa, where responsibilities spanned multiple high-profile sponsorships and initiatives. Earlier career milestones include roles at FleishmanHillard, Cisco Systems, and BWR Public Relations. Sheerin holds a Bachelor's degree in Sociology from UCLA and a Master's in Business from Santa Clara University.