Elmar Lanz

Elmar Lanz is an accomplished professional with extensive experience in business development and product management, currently serving as the Global Lead for Business Development Consumer Products (SDA) at BSH Home Appliances Group since June 2011. Key responsibilities include identifying and implementing strategies for business improvement and growth, particularly in e-commerce and direct-to-consumer channels across multiple European markets. Prior roles at BSH included Category Manager for Western Europe and Head of Product Management for Robotics, focusing on category ownership, product strategy, and digital market models. Elmar's career includes project management roles at Helbling Corporate Finance GmbH and Porsche Consulting, along with foundational experience as a consultant and team leader in lean production methodologies. Elmar holds degrees from Università Bocconi and Instituto Tecnológico Autónomo de México.