Florian Fiedler

Florian Fiedler is an experienced professional in product management and marketing, currently serving as the Global Head of Product Management - HomeCare at BSH Home Appliances Group since November 2014. Fiedler's previous roles at BSH include leading product management for cordless vacuum cleaners and managing global product strategies for HomeCare. Before joining BSH, Fiedler worked at Danone from November 2008 to August 2014, progressing from Junior Brand Manager to Senior Brand Manager. Additional experience includes a marketing consultancy role at BBDO and a diploma project in international marketing at Dornbracht. Fiedler holds a degree in Media Management from the University of Europe for Applied Sciences and has completed language classes in Chinese at Shandong Economic University.