Lisa Taubeneder

Lisa Taubeneder is a seasoned marketing professional with extensive experience in e-commerce and consumer experience management. Currently serving as the Global E-Commerce Marketing Manager and Product Owner Consumer Experience Journey Manager at BSH Home Appliances Group since April 2017, Lisa leads an agile team focused on enhancing consumer journeys and optimizing marketing touchpoints. Previous roles include Consumer Experience Journey Manager for Central Europe and Marketingreferentin for NEFF DACH, where responsibilities spanned e-commerce strategy, social media marketing, and digital project coordination. With an academic background in Business Administration from FH Kufstein Tirol and an Erasmus experience in Economics from Università degli Studi di Padova, Lisa possesses a robust understanding of market dynamics and consumer needs. Prior experience at Trachten Auanger, Planatol GmbH, and Reich Online Services GmbH further highlights a comprehensive skill set in sales, marketing planning, and online marketing strategies.