Martina Menacher

Martina Menacher is a seasoned Consumer Insights Consultant at BSH Home Appliances Group since March 2017, bringing extensive expertise in qualitative and quantitative research on both national and international scales. Prior to this role, Martina served as Senior Consumer Insights Manager at D. Swarovski KG from February 2016 to February 2017 and held multiple positions within the same company from July 2011 to January 2016, focusing on B2C and B2B research across various sectors including luxury, jewelry, fashion, and tourism. Experience also includes a role as Junior Consumer Insights Manager at Synovate GmbH from February 2007 to June 2011, where Martina utilized diverse research methodologies. Martina holds a Diplom in Sociology from Ludwig-Maximilians-Universität München.