Maximiliane Klinger

Maximiliane Klinger has extensive experience in product management and digital innovation, currently serving as Product Owner for Digital Solutions and IoT for Laundry Care Europe at BSH Home Appliances Group since April 2013. Key responsibilities include driving digitalization efforts, analyzing performance indicators, and developing consumer-focused digital features through iterative UX testing. Previous roles at BSH also encompass Innovation and Design Management, where Maximiliane led interdisciplinary teams to evaluate and enhance product ideas, and as Product Manager, conducted extensive market research to shape product strategies. Earlier experience included positions at BMW, BBDO, and various hospitality roles, with a strong educational background in business administration and hospitality management from prestigious institutions.