Michael Bohn

Michael Bohn is an accomplished marketing executive with extensive experience in leading marketing organizations across major brands within the BSH Home Appliances Group. Currently serving as Senior Vice President of Marketing for Central Europe since May 2019, Michael is responsible for brands such as Bosch, Siemens, and Gaggenau, overseeing sales of €2.7 billion. Previously, Michael held the role of Senior Vice President of Marketing for Germany, managing a team of 100 and driving €2 billion in sales. With a robust background that includes positions such as Vice President of Marketing at Bosch Home Appliances and Head of Global Marketing for Bosch, Michael has demonstrated expertise in brand strategy development, international marketing coordination, and product launch campaigns. Michael's academic credentials include an MBA from the University of Georgia and a Diplom-Kaufmann from the University of Bayreuth.